• advising on wine and food matters for new London Hotel, One Sloane, opening September 2023
• wine list for Endo at Rotunda, White City; Ichibuns, Soho. https://www.endoatrotunda.com/lord-simon-restaurants/
• independent wine consultant to The Zetter Group, including Grain Store Kings Cross, Zetter Townhouse Hotels Clerkenwell & Marylebone, Zetter Hotel Wine Room Clerkenwell, from 2013-2020.
• original wine list for Grain Store Gatwick Airport [Bruno Loubet]
• wines, beers and perry for Ichibuns Soho, June 2017
• occasional work for Wines of Japan, Wines of Georgia, Wines of Chile, Wines of Germany
• Brindisa Food Rooms, Brixton- reworking menu concept and café design after its opening in 2013
• Wines of Germany- food and wine pairing for 2015 G Major annual tasting in London, and other events
• Greenberry Café, Primrose Hill, London; menu / kitchen consultancy
• i2i Events Group – cheese & wine presentation/ tutored tasting
• Damascus Drum Café, Hawick, Roxburghshire – menu consultancy
• Natural Bread Company, Oxford – consultancy
• Decanter World Wine Awards – panel judge- ongoing, 2008 to 2021
• Imbibe Sommelier Wine Awards 2015-6-7-8-9: team leader judge
• running occasional cooking courses -see the blog
• contributor on cooking with wine: The Oxford Wine Companion
Martin Lam 
Martin has been thoughtful and penetrating in his menu advice for us at Damascus Drum, particularly at the setting up stages, and was always willing to go the extra mile. His experience reaches areas other consultants don’t even know exist. Equally knowledgeable on European and Eastern Mediterranean cuisine and wines.